Sure. Just visit the Event Landing Page and find all you need to know about this amazing event.
Boost your Visibility within SAP & Engage with 1,800+ SAP Partner decision-makers in the SAP ecosystem
& Get access to +20,000 SAP indirect customers
The 2025 SAP Partner Summit has been a huge success, and many Partners have already asked us about next year's opportunity.
For 2026, we plan to offer you a limited number of sponsorship opportunities again, which will elevate you from a logo on a banner to a recognized co-creator of the future of the SAP Partner ecosystem.
Exclusive Partner Access
Connect with qualified SAP Partners driving deal registrations
Innovation Focus
Associate your brand with SAP's AI-first strategy and latest solutions
Lead Generation
Generate high-quality enterprise leads in the B2B SAP SaaS space
Challenge 1 - Market Reach is not easy
Reaching 20,000 SAP customers is challenging. Increasing your visibilty within SAP takes years and many meetings!
Challenge 2 - The Time Crunch
In today's fast-paced SaaS world, ISVs and sponsoring partners don't have the luxury of spending months (or even years) building these capabilities from scratch. Every day spent struggling to gain traction is a day lost to competitors.
Challenge 3 - Getting the RIGHT Leads
Generic marketing blasts are ineffective. Reaching the right 20% of that 20,000 customers requires targeted ABM, persona-based messaging, and industry-specific content - a minimum 3-6 month dedicated effort.
Our top Platinum Sponsors on stage with SAP Board Member Thomas Saueressig
Opentext - Tricentis - Syniti
Sponsorship benefits
Experience easier client & SAP Executive connections and market expansion through trusted introductions.
Visibility
Prominent presence across Summit stages, signage, and event app.
Thought Leadership
Host sessions and co-create content with SAP experts
Networking
Access to SAP C-level executives and Partner-to-Partner collaboration lounges.
Leads
Discuss real Customer Opportunities with your Peers
From visibility to commitment – from sponsorship to co-creation
Partner packages offer more than just a physical presence. Meaningful engagement is fostered through agenda integration and communication. Partners actively co-create by contributing perspectives, speakers, and content, becoming integral to the event rather than mere advertisers.
Branded Booth Areas 2024 - Platinum
Branded Booth Areas 2024 - Gold
Branded Booth Areas 2025 - Silver
Branded Booth Areas 2025 - Gold
Branded Booth Areas 2025 - Gold
Branded Booth Areas 2025 -Bronze
Interactive Sessions
The Spotlight Session enables participants to explore new ideas, concepts, and perspectives while deepening their understanding of key topics. It features a brief, in-depth introduction followed by a moderated Q&A.
The Round Table is a dialogue-driven format designed for open, in-depth discussions rather than presentations. These focused discussions center on pre-defined topics aligned with the main content tracks. Each session is assigned to a specific track, ensuring that only relevant content is presented.
Spotlight Session (GOLD Sponsors)
Round table
From logo placement to dialog – from standard booth to experience area
The classic booth, a reliable base, can be augmented with interactive elements to create memorable experiences tailored to each partner. These add-ons foster lasting engagement through laughter, learning, and surprise, ultimately driving impactful message retention beyond superficial branding
Sponsor Wall
Sponsor Appearance on Main Stage
Experience Areas
Add-ons that increase the pure visibility of you as a Sponsor and provide real experiences in the areas of creativity, culinary, gaming, and media are bundled in categories that are coordinated with the claim.
We offer four types of experience areas for you to choose:
1) Culinary
2) Creativity
3) Gaming
4) Media
See some examples. For all possibilities, please request more information.
Step 1
Reserve your Spot
Click on the "Reserve my spot" button,
enter the required information, and submit.
Please choose the type of Sponsoring Package you would like to go for and/or share your planned budget for this investment.
Step 2
SAP will inform you
Once we have finalised our event planning, you will get first-hand information in advance to all other SAP Partners about set-up, date, location and final pricing automatically.
We kindly ask you to review and make a decision.
Step 3
Book your Package
Finally, you will need to order a specific package with defined pricing online. You will then be sent the contract, and SAP will reach out to you to work on the next successful engagement with your team.
We are interested in purchasing an Event Package (Sponsorship) and would like to request more information.
Watch the short video from the 2024 edition, held in the same location, to experience the energy and spirit of the SAP Partner Summit.
We are interested in purchasing an Event Package (Sponsorship) and would like to request more information.
Ranjit Giri
Regional Sponsoring Lead SAP MEE
Ranjit has been a key figure in the MEE Partner SUMMIT for years, expertly managing relationships with our External Sponsoring Partners. His extensive experience makes him an invaluable resource; please don't hesitate to contact Ranjit for guidance in selecting the optimal sponsorship package.
Email: [email protected]
Kateryna Korbutova
Regional Program Lead EMEA
Kateryna takes care of sponsorship requests submitted by EMEA Partners. At SAP, Kateryna Korbutova leads EMEA Ecosystem Growth—owning partner sales forecasting across 90+ countries and accelerating partners’ AI adoption across GSIs, resellers, and ISVs.
Email: [email protected]
Fabienne Legron
Sponsoring Lead at OTTOMISU
Fabienne from OTTOMISU agency has long supported our event execution, specifically managing booth branding, event tickets, and other operational tasks for our external Sponsors. She and her team will actively work with you once you have signed a Sponsorship contract.
Email: [email protected]
Steffen Kuhnle
SAP Cloud ERP Coach
With over 22 years at SAP, I’ve dedicated my career to empowering partners and driving business transformation. As a Partner Business Manager Expert for SAP S/4HANA Cloud Public Edition, I lead the GROW with SAP for Partners initiative in the MEE region, helping partners build scalable, cloud-driven businesses. My experience spans SAP Business ByDesign, SAP SuccessFactors, and various Cloud LoB solutions, giving me a holistic perspective on success in the SAP ecosystem. If you're looking to accelerate demand generation and unlock new opportunities, let’s connect—I’m here to guide you!
In the form below, you can request more information about sponsoring opportunities at the SAP Partner Summit EMEA & MEE 2025.
Your Contact
Ranjit Giri
SAP
The four base sponsoring packages include a specific number of tickets for your team. Starting from 2 and going up to 8.
For more details, request your information package and find out which package fits your needs.
If you need more tickets, simply go to the event page linked in the question above and buy the additional number of tickets online.
That's a very good question! We have SAP Software Partners, Hyperscalers, and Boutique Partners lined up as Event Partners, all eager to co-create content together with SAP and increase their Brand visibility.
If you want to see the names, please submit your information request, and you will instantly get access to all our event sponsors.
